Society of Grownups
Helping young adults make smart money decisions.
THE GOAL:
Connect the brand to young adults through focusing on their money-spending habits.
THE RESULT:
Society of Grownups, a company that aims to educate millennials on the basics of personal finance and financial wellness.
MY ROLE:
Service design project lead, design research and strategy, curriculum design, digital design, organization design
Timeline:
2014
Society of Grownups in Washington Square, Brookline MA.
The IDEO team created six large scale live prototypes, inviting more than 100 people to participate and provide feedback.
Final full-scale prototype built in a warehouse.
Digital financial planning and management tools that would frame a visit to the physical location and eventually stand on their own.
The team designed the Society of Grownups brand identity from scratch, including logo, tone of voice, and personality.
Developed as a masters program for adulthood, The Society of Grownups offers everything from Supper clubs on wine tasting and saving for retirement (“Getting better with age”), to financial core classes and advice sessions.
In the year leading up to the opening of the physical location, the team designed the “Don’t Panic” campaign, shown here on Boston’s subway cars, buses, and Hubway billboards. Advertising for Society of Grownups also included local radio, community events, and a launch party.